简璞设计 | White inn ▏白居

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Project Information | 项目信息

Location:chongqing ,ChinaCompeletion 

Time :January 2020

Space Design:Jade Simple Design 简璞设计

Design Director:Steven 文超

Design Assistant:Han 张晓寒 · William 魏连徳

Area: 1000㎡

Photos from : 言隅空间摄影 · 纳信 & 白居提供

Illustration:Potato 姚媛莉


简璞设计 | White inn ▏白居


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位于重庆 · 解放碑的白居inn,是我们在该区域设计的第三家同类型酒店产品。该项目区别于以往我们以往深挖城市内核的处理手法,同时结合白居品牌自身所要表达的精神诉求。所以我们以“白”、“居”二字作为了整个设计的主体思考核心进行发散。以简约的建筑设计手法、利落的线条与精致的立面,展现出其雅致、轻松的居住氛围与品牌形象。

White inn, located in Jiefangbei, Chongqing, is the third hotel product of the same type designed by us in this region. This project is different from the way we used to focus on city-specific symbols. Considering the spiritual appeal of the brand itself, we took the Chinese characters "Bai" and "Ju" as the core thinking of the whole design(BaiJu means white residence). we would like to show her elegant, relaxed living atmosphere and brand image with simple architectural design techniques, clean lines as well as delicate façade.


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简璞设计 | White inn ▏白居


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于是,内建筑被重构。原有格子式的房间在重组之后,呈现出丰富的房型形态,这不仅满足于多房间的设置需求,也为入住体验创造出了更加多元的可能性。当然,这也是该类型酒店形式区别于传统型酒店的关键所在。“居”有趣,便是其内核。同时保留其舒适、便利的居住特性。

As a result, the inner building was reconstructed. Space presents a rich form of rooms after the original lattice of the room reorganization. This not only satisfies the requirements of a multi-room setting but also creates more diverse possibilities for the living experience. Obviously, this is the type of hotel form is different from the traditional hotel key. "residence" interesting, is its core. The core is to live an interesting life while retaining the characteristics of comfortable and convenient.


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简璞设计 | White inn ▏白居


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但“白”并非是一无所有。最直观的的形态,无疑是大面积的白色或类白色的材质。但在材质的整体运用上,除了直观的白以外,我们力求的是质朴、简洁、丰富的整体视觉感受。木质、低饱和度的彩色、以及丰富的空间构成形式,让我们在干净整洁的大环境中,依然能感受到多元的内容。

White is not meaningless,white is the most intuitive form, is a large area of white or similar white material. In the overall use of materials, in addition to the intuitive white we pursue is a plain, simple, rich overall visual experience. the texture of wood,color of low saturation and the form of rich space constitute make people feel multivariate content when they are in a clean and neat environment.


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简璞设计 | White inn ▏白居


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再加之白天充沛的阳光,以及夜晚绚烂的夜景。都将被我们纳入到整个设计之中。作为设计元素的组成部分,外部关系尤为重要。当白天的阳光随着时间的变化在室内空间游走时,结合室内丰富的构成关系,将变化出多样的空间感受。而夜景的加入,则是让原本桎梏的建筑形态,有了向外延展的视觉与心理感受。这无疑是有趣的入住体验。Furthermore, abundant sunshine during the day and gorgeous night scene at night will be included in our design. External relationships are especially important as part of the design elements. During the day, with the change of time, the sunlight makes the originally rich spatial relations become more varied. By contrast, there is to the extension of the visual effect and psychological feelings at night because the night scene lights let the original shackles of architectural form.This is undoubtedly an interesting experience.


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